Sooner or later you may need the services of a real estate agent to purchase a property or to sell a property. Many people choose real estate agents based on familiarity/comfort rather than looking at the real estate agents qualifications and whether the real estate agent actually suits their needs. Unfortunately, talking on a real estate agents blog for a few months or meeting a real estate agent at an open house for few minutes is not a guarantee that you will receive the type service you are actually looking for. What are the pitfalls and things you may want to know… if you choose a real estate agent too quickly?
Personality clash – Lets face it, some people in life can rub you the wrong way as you get to know them. Of course, this goes both ways, clients rub real estate agents the wrong way and real estate agents rub the clients the wrong way. Rather than suffering it out, seek to mutually break your contract if the person is driving you crazy and you are about to lose your cool.
Promotion/Marketing – Does the real estate agent attend showings? What are they saying about your home behind your back? If a potential buyer makes negative comments is the agent just agreeing with the negative comments or coming back with positive spin instead? How your real estate agent responds to negative comments about your home can make or break a potential sale.
How does a real estate agent plan to advertise your home? MLS only? Free websites? Advertising budgets and promotion vary from agent to agent.
Best price – Getting the best price really depends on how good the agent is and whether it is a buyers or sellers market. In a hotter sellers market some real estate agents are more concerned about getting the quickest sale possible rather than getting you a good price. Others may not have the experience how to price the type of home you have or how to price a home in a quickly rising market. Recommended selling prices can vary 100k or more in a sellers market. In a buyers market, you have to be aware of your competitors prices and may have to adjust your price expectations accordingly.
Listening/understanding needs – Does the real estate agent take time to listen to you? Answer your questions and go over things with you? Is the agent taking you to see the type of properties you are looking for in your price range?
Level of service provided/assistants – What level of service are you expecting? Real estate agents provide various levels of service. Some you can contact directly via cell phone, others you have to call the real estate office and have them paged, others may have assistants, etc. Some popular real estate agents may only offer personal assistance once or twice and then you may be passed onto their assistants instead. These assistants may be competent or incompetent, been in the business for a few years or a newbie with limited experience.
Commissions – Are negotiable and not carved in stone. Some real estate agents will negotiate their commissions, others will not. Don’t end up like one of my friends who verbally negotiated 25% off the commission rate, only to have the real estate agent back out of the deal because it was not in writing.
General communication – How does the agent communicate with you in general? Are you met with insults or you don’t know what your talking about, if you bring up a real estate news story? Are they polite or in a big hurry? Do they return your calls or does it take hours and you have to keep calling them back instead? Is the agent always on their cell phone while showing you homes? If they are not listening to what you are saying about the homes during showings, how will they be able to help you find the right home you are looking for?
Remember…
Whether buying or selling a home take the time to interview at least three real estate agents. Don’t hesitate to ask questions and make sure any verbal agreements are in writing. Pay attention to the number of negative and positive comments made. Does one outweigh the other? Is this the type of agent you wish to hire?
If you are not sure how to interview a real estate agent or need further tips on questions you should ask, please google:
How to interview a real estate agent when buying a house
or
How to interview a real estate agent when selling a house
Please note: I didn’t provide specific links to websites, because each person has their own comfort level on what information they may want to know and how tough they want those questions to be.